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However, this did not allow her to personalize her products or create the customer experience that she desired for her business. In the beginning, Kelly had a manufacturer do drop shipping for her store. Doing the Math to Make the Right Investment in Your Business Kelly uses the Etsy thank you email to include a link to her email list signup page, which acts as a great funnel to grow her list and her audience. Since Etsy does not allow you to capture client emails, directing them to your website is key. Instead of sending people to her Etsy shop, her main focus was to capture a new audience on her website. However, as trends changed, so did Kelly’s strategy. Her main focus was to send people to her Etsy shop and get more and more traffic sent directly to Etsy. When Kelly first started on Etsy, social media was not as big as it is today. If Etsy shuts down, so does your shop, which can bring on some challenges of its own. Another challenge of selling on Etsy is that shop owners do not have complete control. Although it is good to change with the trends, each change means that sellers constantly have to figure out the new updates that are implemented, which can take a lot of extra time. Because Etsy is always adapting to the market, they are constantly implementing changes to the platform. For Kelly, one of the first cons of selling on Etsy is that they are constantly changing and updating. Selling on Etsy means you’ll end up facing a lot of the same cons or challenges that most other online business owners face. So when you make that personal connection and when the customer service is there, then they’re not looking at everyone else. They come to Etsy because they want to meet people who are side hustling, who have done this full-time, who have families, and they want to know that about you as the shop owner. People come to Etsy for that personal connection. Adding more of yourself to your Etsy shop is another way for you to stand out from the sea of other vendors. In order to rank higher on Etsy, it is important to fill out your shop’s ‘about’ page and add a picture to your page. Kelly is a really big advocate for building a personal connection on Etsy. Building a Personal Connection With Your Etsy Customers All of those things will give you the strategies to get you to that next level of success in your Etsy shop. You have to stand out with your personality and your customer service, as well as your packaging and your photos.
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They will trust you and your product, and will continue to want to buy from you. The number one way to stand out on such a crowded platform is to have a killer product and to really refine it with good packaging along with great customer service, and people will keep coming back. Etsy is a great place to start because it is inexpensive to get going and allows you to slowly build and grow with time. Just getting started and putting yourself out there is absolutely the first step. So get out your notebook, especially if you are considering hopping over to Etsy, because there is a lot of good stuff in this episode. She also gives some secret tips and tricks to maximize your presence, improve your SEO on Etsy, and get found quicker.
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Kelly lets you know how to stand out in the sea of many Etsy shops and gives some strategies to communicate with your customers outside of Etsy. She even talks about some pros and cons of Etsy and how some of those cons can actually work in your favor. On today’s episode, Kelly shares with us why she chose Etsy to sell on in the first place and how to build an audience when you are first getting started.